Thursday, March 8, 2012

Women Leading the Green Economy


By Kathleen Rogers

Optimistic environmentalists believe that future generations will view the first half of the 21st century as the birth of a global green economic revolution. Indeed, investment and advances in technology, coupled with anxiety regarding climate change, are already pushing global leaders to embrace a sustainable future. Unfortunately, that optimistic vision is clouded.

The stark fact is that almost all green-revolution investors and decision-makers – those who are defining and designing the green economy – are from a single demographic: men. International Women’s Day presents a timely and important opportunity to examine why women should be leaders in the green economy.

Like any revolution, a substantial risk exists that the green revolution will move in unpredictable or wrong directions. All economies are stronger when the people leading them bring diverse points of view. Certainly, creating a sustainable economy and breaking habits of over-consumption and fossil-fuel dependency are difficult tasks. Let’s examine some of the reasons why including women in the construction of the green economy is a good idea:

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